Many large corporations that work in related industries are keen to feature road safety campaigns and messages in publicity materials. This is often the case in the insurance industry and various bits of research appear in the press on an almost weekly basis. Rather than carry out a simple survey of public attitudes, AXA approaches us to assist with two projects aimed at specific road safety groups.
RoadSafe Schools
AXA approached RSA wanting to carry out an analysis of risk around schools in the UK with a view to providing information to parents and teachers via an interactive portal. It is important to understand that a majority of all urban public road networks in Britain fall within 500 metres of at least one school, and the analysis made no attempt to relate collisions directly to the presence of schools. It was however a popular discussion piece, helped by the availability of an interactive map, provided by RSA and hosted on the AXA website.
The RSA team helped with the initial launch of the project, appearing on local and national media outlets to help explain the methodology behind the anaysis and provide advice to the public on reducing road risk.
Van Crashes in Great Britain
As one of the UK’s major commercial vehicle insurers, AXA commissioned this study from RSA, because they felt there was a need for definitive data on the unique risks that van drivers face on our roads. Our unique ability to deliver insight into drivers as well as networks allowed us to deliver a new type of analysis that looked at risk by home region, and compared risk factors against drivers of other vehicles. Crash frequencies were much higher in London, the North East, and the West Midlands compared to other types of vehicles. Elevated risk factors for van drivers included reversing, carrying out u-turns, and changing lane. Van drivers were less likely to be impaired by drink or drugs, and they had fewer control errors.RSA Director, Richard Owen, helped with the press launch appearing in live radio interviews with the AXA team.
Industry Insight
The RSA team understand the benefits or road safety research and analysis for corporate clients and can help find engaging stories in the numbers
Visualising data
As well as producing high-quality, exclusive research, RSA can help to visualise the results with embedded maps and dashboards
Getting the message across
RSA have an experienced team of professionals who have appeared on numerous TV and radio programmes, either nationally (The One Show, SKY News) or on regional programmes where a local context to the results is provided.
We are thrilled to welcome aboard two exceptional individuals who bring unique skills and perspectives to our team. As we continue to expand and enhance our capabilities, we're delighted to introduce Drishti and Osama.
Agilysis is proud to announce it has been awarded a contract by the Asian Development Bank to explore the topic of Safety Performance Indicators (SPI) in Asia-Pacific Road Safety Observatory (APRSO) countries.
This week London played host to the 9th annual RSGB Analysts conference ‘Joining the Dots’, drawing over 150 professionals and policymakers eager to explore the transformative potential of data in enhancing road safety.