The modular approach provides the local authority with the option to commission a basic report or request additional sections, including custom topics, a separate Executive Summary, and/or an online dashboard providing interactive access to key conclusions.
The detailed Area Profile is designed to be of direct practical to local authority road safety teams and their partners. The separate Executive Summary and online dashboard simplifies findings into an easily digestible format for elected members, the public and the media.
3A focus on people and places
Findings from an Area Profile can be used to:
- Inform targeting and creatives for ETP interventions by supplying insight into the road risk experienced by an authority’s residents;
- develop engineering and enforcement interventions by providing a focus on collision risk on roads in an authority’s area.
4National collision data
Residency and comparative analysis is possible in Area Profiles because Agilysis uses national STATS19 collision data, provided directly to our colleagues at Road Safety Analysis by the Department for Transport and accessed via MAST Online.
5Range of analytical measures
Analytical techniques are consistently employed throughout the report’s sections, allowing easy comparisons between road user groups and road types. Measures include population based rates, rates per km of road, trends over time, internal (district or constituency) comparisons, age-based analysis and profiling via Mosaic Public Sector.