1How does the commissioning process work?
The Insight Study process begins with dialogue between the client and expert practitioners, often based on prominent topics identified from an Area Profile. Agilysis then conduct a targeted investigation into the issue, concentrating on a specific type of risk, road user group and/or demographic category. Care is taken to maintain constant communication with the client, to ensure that the Insight Study will provide relevant intervention planning guidance.
2What is covered in the data analysis?
Each report contains an exploration of the extent of the road risk issue in question, which will include looking at severity and trends over time, and may also involve comparison with other road users and other areas. Population data is used where applicable to put the issue into context.
Temporal analysis identifies the time of day, day of week, month of year and lighting and weather conditions when peaks occur for the topic road user. Indices can be created to determine whether the peaks are indicative of the general trend for the road user or if there are different local trends.
The road characteristics of where the topic road user was involved in collisions is reviewed. The analysis can include road class, road type, junction analysis, location and route analysis.
It is beneficial to understand which other parties are involved in collisions with the topic road user; how many vehicles were involved; vehicle manoeuvres; and contributory factors.
It is essential to understand more about the people involved in collisions, including information about their everyday lives, as well as demographics. This section can look at age and gender, using benchmarking data (such as population or other geographical locations) to understand whether the target audience is typical. There are a variety of other fields which can be analysed, where appropriate, including journey purpose, distance from home and home location. Mosaic socio-demographic profiling, alongside the Index of Multiple Deprivation brings clear insight into the types of people who are over-represented in the data and who are at greatest risk.
4How will this help me develop suitable interventions?
In order to put collision and demographic findings into context, a review of evidence related to the topic user group may be conducted. The evidence can be used to reinforce the findings or to show how an area differs from the norm. A synthesis of existing schemes aimed at the target audience may also be included, to provide inspiration for interventions.