Challenges of the Safe System

Having dedicated over a decade to road safety, Dan has been involved in leading a number of pioneering and critically acclaimed initiatives such as MAST online, CrashMap.co.uk and Safer Roads Berkshire all of which have gone on to win major awards. Dan also does a good deal of training, public speaking and is often used as a commentator by various media networks. Dan has a background in marketing and communications who has overseen many of RSA’s campaigns; a portfolio of initiatives that embraces everything from car seat safety and child pedestrian training to young drivers and motorcyclists. In addition to his role in Agilysis, Dan supports the work of PACTS (www.pacts.org.uk) and is a member of the RoadSafe (www.roadsafe.com)