Digital Tools for Young Drivers

With reduced movement and social distancing, the opportunities for engaging with some of our key target markets is drastically reduced at present. In this webinar we will explore the ways in which we might be able to translate some of young driver content that we have spent years developing into digital tools that could facilitate ongoing engagement during this unprecedented season.

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Dan Campsall

Chairman Having dedicated over a decade to road safety, Dan has been involved in leading a number of pioneering and critically acclaimed initiatives such as MAST online, CrashMap.co.uk and Safer Roads Berkshire all of which have gone on to win major awards. Dan also does a good deal of training, public speaking and is often used as a commentator by various media networks. Dan has a background in marketing and communications who has overseen many of RSA’s campaigns; a portfolio of initiatives that embraces everything from car seat safety and child pedestrian training to young drivers and motorcyclists. In addition to his role in Agilysis, Dan supports the work of PACTS (www.pacts.org.uk) and is a member of the RoadSafe (www.roadsafe.com)

Steve Ferris

Steve Ferris

Programme Manager With an academic background in media, Steve has quickly established himself as a creative thinker in the field of road safety, challenging common perceptions and bringing an innovative approach to intervention delivery. Working through conventional education programmes, social media strategies and emerging technologies such as Virtual Reality and App development, Steve has developed broad experience of programme management from conception, through to delivery and evaluation. Steve has become increasingly involved in designing creative and engaging interventions based on the latest research and evidence, and translating this into innovative and award-winning programmes. He is course tutor for media management and social media training courses and is responsible for delivering education schemes to thousands of young drivers.