There are a number of reasons why you might need to commission primary research. It could be that you need better insight into a behavioural problem or to understand the barriers to modal shift. There may be a need to reach out to colleagues, clients or potential target audiences to gather information on their channel preferences or desired methods of engagement.
We have undertaken primary research for a wide range of reasons including:
Many of the methods used to gather primary evidence remain the same, regardless of the research purpose, and we will work with you to identify the best methodology to improve the knowledge base of your topic.
Head of Research