What Works in Road Safety – Part II
Tuesday 9th November 2021 at 14:00-15:00
Following on from the webinar on 12th October, where a number of expert voices discussed the recent report from the World Bank on What Works in Road Safety, this session will examine the role of behavioural interventions. The role of education has often been overemphasised in road safety, while poor design and even worse evaluation has frequently resulted in interventions that we can have little confidence in. This session will take a step back to look at the imperative to engage with behaviours as safe system elements and explore more rigorous approaches to design and implementation of behavioural interventions. Dan Campsall will be joined by Dr Holly Hope-Smith, Darren Divall and Tanya Fosdick.
Dr Holly Hope-Smith – Head of Behavioural Science, So-Mo
Darren Divall - Director, ddivallconsulting Ltd