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Creating safer environments, especially in road safety, requires more than strategies and procedures; it demands a strong workplace culture that prioritises safety. Corporate culture, which comprises shared values and behaviors, plays a crucial role in successfully implementing Safe System working. Case studies from companies like Etsy and Salesforce demonstrate how aligning culture with safety goals can drive significant positive change. By fostering a Safe System culture where safety is a core value, organisations can move closer to achieving ambitious goals, such as Transport Scotland's vision of zero road fatalities by 2030.